Chapter 10: Inspire Your People

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When you're changing, even the best people can be difficult. …

Chapter 9: Fire the Right People

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It's easier to change the person in the job than it is to…

Dr. Martin Luther King Jr. Day

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Much will be written today about the incredible contributions…

Chapter 5: Live Your Brand Promise

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Standing by your principles in those situations when it is…

Chapter 3: Use Fear to Your Advantage

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Fear stops most people. Change agents welcome it. Get past…

Chapter 2: Ask the Right Questions

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Change begins by changing the questions. Who would want a…