Chapter 6: You Can’t Be Cool and Look Like Elmer Fudd!
No matter what your age, your business should look and feel alive. Mood is everything. That’s why presentation is one of the key areas change agents attack first to transform a bad mood. Any business can be changed to make a better presentation. In The Mirror Test, I talked about how I like to literally clean a business when I start working there or take it over, because presentation is both the easiest of those areas to change and the easiest to ignore. Personally, I think Starbucks does it right. They don’t just serve coffee, they serve the experience of coffee. Every color you see, aroma you smell, song you hear, quote you read; designed with careful attention to creating mood and culture. Take a look around. What’s something you could do today to change the mood where you are?
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