Hayzlett is the author of four business best sellers, The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures, Think Big Act Bigger: The Rewards of Being Relentless, and The Mirror Test, Running the Gauntlet. From the world of academia at leading business schools to corporate training and c-level circles, Hayzlett’s books provide thought-provoking lessons that are told with bold simplicity, readability, and humor.
The Hero Factor, How Great Leaders Transform Organizations and Create Winning Cultures
The hero factor is that special core fundamental value system that stands some companies apart to achieve greatness. It’s a business with an elevated value system and sense of purpose. It’s a self-generated corporate culture for winning by doing the right thing. The right way. For the right reasons. The Hero Factor is for the hero leaders serious about tackling the tough questions facing corporate social responsibility.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test will teach readers — through entertaining and timely anecdotes — how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one’s business.
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
- Give your business the mirror test – is your company really breathing?
- Here’s how you and your company must adapt or die.
- The bottom line of your business really is your bottom line. You have to focus on it.
Hayzlett’s big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and The Mirror Test comprise a force to be reckoned with.
Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.
What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.
The writing on the wall has never been clearer than it is now―and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.
The most dangerous move in business is the failure to make a move.
Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeffrey Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.