Chapter 1: No One is Going to Die!
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Your…
Running the Gauntlet: GO!
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For…
Remember Who Brought You to the Dance - 1 Day Until Running the Gauntlet Book Launch!
Today, on the eve of my second national book release, I am reminded…
Take a Break - Cook One of My Favorites for the Holidays!
No matter how fast you are moving, it is important to stop…
Decide What to Defend and What to Let Go
Sometimes you don’t need to defend yourself, no matter how…
Be Direct and Talk About the Elephants in the Room
One of my favorite business cartoons shows a man presenting a…
Put Your Team in the Right Positions, and then get the Heck Out of the Way and Lead!
Imagine if everyone huddled and said, “Throw me the ball! I’m…
Accept and Encourage Mistakes
“Things will not work, a and systems will break down. You will…
Part 4 of 4: Becoming a PR Expert - Speed Dating the Media
Jeff: So, how does one get to
know the media?
Erin: The…
Part 2 of 4: Becoming a PR Expert - Crafting the Perfect Pitch
Me: Erin, I am sure you have heard quite a few pitches…
Part 1 of 4: Becoming a PR Expert - Get to Know the Media
Me: Why is “the media” so important…