When I first started seeing these things, I liked the bridge that they built between my real life and my digital life. What I didn’t like was how darn ugly they looked! I mean, what marketer would create something so ugly to represent or sell their product?
But, it’s all we’ve had… until now. I recently discovered SpyderLynk, a company that has developed SnapTags, which I have come to call “Brand Tags”. The truth is that this technology is a far superior alternative to QR codes for most brands. They’re smarter, sexier and much more accessible (no “reader” required). They turn a logo or icon into an interactive marketing campaign, one that you can track and use to build relationships with your customers.
I have used SnapTags to introduce each chapter of my new book, Running the Gauntlet. The SnapTags offer a direct link to related video content explaining the core concepts featured in each chapter, and allows me to interact with you through a one-to-one conversation.
Have you considered how you will integrate mobile marketing into your overall plans? And don’t tell me that you have a strategy because you have developed an iPhone app!
To your left is a SnapTag that I want you to try – it will link to a video of me talking about my new book!
How to snap: Either download the SnapTag Reader through AndroidMarket or iPhone App Store, or text to 77865
For more information about SpyderLynk and SnapTag, view the most recent Press Release