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Chapter 19: Competition is Critical, Destroy Your Enemy
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In order to get my team ready for a battle, I teach them…
Chapter 18: Never Stop Pitching
Did you know that cow tipping doesn't really exist? It's…
Chapter 17: Success Takes Hard Work and Grit
My friend, Joe Pulizzi, content marketing evangelist, said…
Chapter 15: 118: The New Elevator Pitch
The 118 is the 21st century version of what people call the…
Chapter 13: Be Direct and Transparent
Imagine a company where there are no “white elephants”. …
Chapter 12: Build the Architecture to Support Your Leadership
It’s one thing to learn to fire yourself from the jobs…
Chapter 11: Accept and Encourage Mistakes
When I asked my friend Linda Sawyer, North American CEO of…
Chapter 8: Cause Tension and Work Across the Seams
Leaders are seam operators, they don't get involved in the…
Chapter 7: Be Relentless in Driving Change
In my own company, I like to create an atmosphere where my…
Chapter 5: Live Your Brand Promise
Standing by your principles in those situations when it is…