Chapter 15: 118: The New Elevator Pitch

The 118 is the 21st century version of what people call the elevator pitch, an out-of-date name for the worthy idea that you need to sell what your company offers (and you) in the span of an elevator ride.The 118 comes from the 118 seconds you actually have to pitch: 8 secs to hook me and up to 110 secs to drive it home – less than two minutes with only seconds to spare.

I’ve been talking about the 118pitch concept for well over a year now. Do you have one yet?? Come back tomorrow if not, we’ll work on that.