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Chapter 17: Success Takes Hard Work and Grit
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My friend, Joe Pulizzi, content marketing evangelist, said…
Chapter 15: 118: The New Elevator Pitch
The 118 is the 21st century version of what people call the…
Chapter 13: Be Direct and Transparent
Imagine a company where there are no “white elephants”. …
Chapter 12: Build the Architecture to Support Your Leadership
It’s one thing to learn to fire yourself from the jobs…
Chapter 11: Accept and Encourage Mistakes
When I asked my friend Linda Sawyer, North American CEO of…
Chapter 8: Cause Tension and Work Across the Seams
Leaders are seam operators, they don't get involved in the…
Chapter 7: Be Relentless in Driving Change
In my own company, I like to create an atmosphere where my…
Chapter 5: Live Your Brand Promise
Standing by your principles in those situations when it is…
Chapter 4: Know Your Conditions of Satisfaction
As Churchill said, "There is nothing wrong with change if…
Chapter 3: Use Fear to Your Advantage
Fear stops most people. Change agents welcome it. Get past…