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Chapter 29: Establish a Focused Executive Program

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A Focused Executive Program comes down to one word:  relationships.  So get off your butt, get out from behind your gosh-darned desk and go visit and talk to customers – every single one of you – so they turn to you and you can help them.  This is Jeff-speak for something more diplomatic, suitable for pasting into PowerPoint slides anywhere:

  • Establish top-to-top executive relationships with key strategic customers
  • Use these relationships, whenever appropriate, to
    • Influence major business decisions.
    • Avoid/assist in crisis management and/or problem resolution.
    • Identify long-term opportunities for collaboration.
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