Chapter 29: Establish a Focused Executive Program

A Focused Executive Program comes down to one word:  relationships.  So get off your butt, get out from behind your gosh-darned desk and go visit and talk to customers – every single one of you – so they turn to you and you can help them.  This is Jeff-speak for something more diplomatic, suitable for pasting into PowerPoint slides anywhere:

• Establish top-to-top executive relationships with key strategic customers
• Use these relationships, whenever appropriate, to
  • Influence major business decisions.
  • Avoid/assist in crisis management and/or problem resolution.
  • Identify long-term opportunities for collaboration.