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Chapter 28: Engage Customers on Social Media

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Several change agents I spoke to bravely admitted they had missed the boat initially on social media, but turned it around quickly.  That’s the beauty of social media, too.  As long as you eventually get it, you can catch up pretty quickly.  And you don’t need some high-priced consultant to get started.  Just remember the 4 E’s:  Engage, Educate, Excite, and Evangelize

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