Businesses always need to be selling themselves and the changes they are making through everything they do. It’s just common sense and not doing it is like squatting with spurs on. You can do it but it’s gonna leave a mark — and it’s gonna hurt. In other words, be smart or get stuck.
Whether in-your-face or subtle, targeted to thousands or millions, business-to-business or consumer targeted, off or online, a business must make the effort to market and sell itself or it will die. That’s the only way to grow bigger.
Selling is not a negative term just like change is not a goal in itself but a chance to build on success to create a bigger future for a business.
Change offers a chance for businesses to see their markets and their customers in new ways—a chance to consider new strategies, investigate and invest in new technologies, invent new ways of doing business, test things, and more.
It’s about opportunity; that’s what’s most appealing about it.
In order to capitalize on these opportunities and grow, businesses always need to be selling themselves and the changes they are making through everything they do.