Big Data Marketing was recently featured in the Hayzlett Book Club. Author Lisa Arthur expands on some of the key topics in her book, including her five-step process to data driven marketing.
What inspired you to write Big Data Marketing?…
Thanksgiving is such an important holiday, celebrating what your thankful for with family and friends, good food and maybe some football. For businesses, Thanksgiving means Black Friday, Small Business Saturday, and Cyber Monday.
In my home state of South Dakota, …
It’s not every day you get to go inside a company who’s products save lives every day and while they’re in the middle of one of the biggest changes in company history.
While filming C-Suite at Life Technologies, I learned …