Chapter 30: Create Scalable Plans that Grow With Your Business

The foundation of scale is all about zeros.  Just add or take away zeros and any small or big business plan can be drawn to scale.  The old model requires you to bully your way into the market or use your purchasing power to buy space and people.  Big Ink did that by deciding to give away its printers for free;  Facebook does this by buying employees for millions, often by purchasing those employees’ start-ups and shutting them down.  Is this sustainable?  Probably not.  Does that mean you can’t compete?  Absolutely not.  You just need your team members to work together and innovate, control, and lead by creating marketing programs that offer a more complete and scalable experience.