Having Enemies in Business

[youtube]https://www.youtube.com/watch?v=U2zPlYLXmAs[/youtube]

I’m a firm believer that you always want to have an enemy in business, whether the enemy is a competitor, idea, or way of doing things. In the case of C-Suite TV, our enemy was the current way of distributing television. Standard broadcast and cable will never go away, but television is changing and we need to adapt to the changing of viewer behavior. One of the old thoughts was that viewers have shorter attention spans, so all content needs to be adapted for that. With C-Suite TV, we have found that to be not true. People binge watch entire seasons in one or two sittings because they like the content. The key is creating content people enjoy, learn from, and want to come back and watch over and over.

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