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Chapter 17: Success Takes Hard Work and Grit
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My friend, Joe Pulizzi, content marketing evangelist, said…
Chapter 13: Be Direct and Transparent
Imagine a company where there are no “white elephants”. …
Chapter 12: Build the Architecture to Support Your Leadership
It’s one thing to learn to fire yourself from the jobs…
Chapter 5: Live Your Brand Promise
Standing by your principles in those situations when it is…
Chapter 4: Know Your Conditions of Satisfaction
As Churchill said, "There is nothing wrong with change if…
Chapter 3: Use Fear to Your Advantage
Fear stops most people. Change agents welcome it. Get past…
Chapter 2: Ask the Right Questions
Change begins by changing the questions. Who would want a…
Chapter 1: No One is Going to Die!
Your job as a leader is to create #tension. This is not a…
How do you build your Kred?
People Browsr's Jodee Rich explains in an interview why Kred…