4 Books.
One Mission.

The Hero Factor is about that special core value system that separates truly great companies from merely good ones. It's the difference between a business that does well and a business that does right — and the leaders who understand that distinction are the ones who build something lasting.

"The hero factor is a self-generated corporate culture for winning by doing the right thing, the right way, for the right reasons. There is no better time than now to discover your hero factor."

Becoming a hero business is a conscious choice. Jeffrey challenges leaders to decide what they truly value — and then hold themselves accountable to live those values consistently in every decision, every hire, every customer interaction.

Running the Gauntlet is Jeffrey's signature work — the foundation of his most-requested keynote and the definitive guide to driving organizational change. Written from the trenches of real Fortune 100 transformation experience, this is not a theory book. It's a battle plan.

"Change is hard. Driving change through an organization that doesn't want to change is harder. This book is for leaders who are ready to do the hard work anyway."

Jeffrey lays out a proven three-phase framework — Getting Ready, Getting Going, and Creating and Sustaining Momentum — and shows leaders exactly how to develop the mental, emotional, and physical toughness they need for smart, strategic, and lasting change.