Entries by The Hayzlett Group

ROI vs. ROI

return on investment return on ignoringSo many times I’ve heard businesses, especially small businesses, say that social media just isn’t for them. It takes too much time. They’re not sure where to start or how to keep it going.

Well, to honor National Small Business …

Define Your Personal Brand

Update: I discussed personal branding and it’s importance for businesses with Tom Keene on Bloomberg Surviellance.

Whether you’re on Main Street or Wall Street, companies must have clearly defined and developed brands. Why? Because a brand is everything to a …