Chapter 23: Choose Your Battles

When you lead a public company or a business that’s in the public eye, people will come after you publicly, and as a CEO you need to show great restraint and strength in the face of often withering criticism.  You must stay aware of what is going on and who, where, and how people were saying what and why.  To handle it all, you sometimes do some extra messaging with and show kindness to your troops to keep their morale up and hold steady.  Sometimes it means just saying “for shame” and learning to turn the other cheek and stay positive and on message when the media or others try to bait you into going negative.