Chapter 18: Never Stop Pitching

Did you know that cow tipping doesn’t really exist?  It’s never been done.  First of all, cows don’t sleep standing up.  Second of all, even if they did, what makes you think you could tip them?  Simply put, anyone who tells you he tipped a cow is lying, and anyone who believes in cow tipping is a fool.  Just like someone who doesn’t believe in selling their company.  Whether the pitch is in-your-face of subtle, targeted to thousands or to millions, business-to-business, or consumer-targeted, off- or online, a business must take the effort to market and sell itself, or it will die.