Chapter 10: Inspire Your People

When you’re changing, even the best people can be difficult.  Be honest and transparent about what you want to do and where you are going.  Ronn Torossian, CEO of 5W Public Relations, says about building one of the top 25 U.S. public relations firms (in an industry famous for its turnover), “Realize just how hard it is to find and retain really good, strong people. Growing (and retaining) my nearly 100 employees is more important than any individual action I can take.”