12+ Things You Can Do to Make "The Mirror Test" a Best Seller
If I've learned anything in life, I've learned that one of the most important things is having great friends! We're going to do our best to make this book a best seller and here's what you can do to help. I appreciate anything and everything you're able to do!!
1. Buy it!
I would be honored if you chose to buy it for yourself and for any of your friends or colleagues. It is available at your local bookstore or by going to our website: www.Hayzlett.com or Amazon: http://bit.ly/6XGVCp
2. Email
Email everyone! Word-of-mouth is one of the best recommendations anyone can receive. It would be great if you could email your friends and tell them about "The Mirror Test" and where they can purchase it.
Need help? Here's is a suggested email you can send: "My good friend, Jeff Hayzlett, Chief Marketing Officer for Kodak and mega change agent has just written a book that's soon to become a best seller. It's entitled "The Mirror Test: is Your Business Really Breathing?" It's available from Amazon.com http://bit.ly/6XGVCp , the Hayzlett website www.Hayzlett.com and through your local book stores. You may know him from his numerous appearances on TV and on Celebrity Apprentice the last 3 years. He's known as the Celebrity CMO who has worked with many business turn-arounds and has written a practical book for business owners and leaders to move their companies into a growing and thriving company.
3. Facebook
Facebook has become a great place to tell friends about friends! Anything you are able to post on your own Facebook page about the book, either your thoughts about the book or about Jeff, would be greatly appreciated! Please join our Facebook fan page! http://www.facebook.com/jeffrey.hayzlett and share it with your friends! IMPORTANT: Sharing our Facebook fan page with your friends and encouraging them to also become a fan can be one of the best ways to spread the word for "The Mirror Test" to become a best seller!!
4. Tweet
If you have a Twitter account, Jeff is known as one of the top 10 C-level twitterers. One way to make things go viral is to tweet about the book because Twitter is able to reach a large number of people. Some tweet topics include 'you are buying a book', 'giving the book as a gift', 'passing it out to co-workers and employees', attach a picture of where you're reading it, shout-out your favorite chapter or re-tweet someone else's comments. The key is to keep the conversation going with the Twitteratti!! You can follow Jeff on Twitter at: @jeffreyhayzlett too.
Another Tweet idea is to add hash tags so that other people can follow and help the news propagate. Use any of these popular hash tags: #biz, #social, # entrepreneur, #success, and #TheMirrorTest.
A sample tweet could be: I just read "The Mirror Test" from @jeffreyhayzlett and you should too!! Order it here http://bit.ly/6XGVCp !#biz
5. Meet up/Tweet up:
Another idea is to hold a gathering of friends, co-workers or customers and have Jeff stop by while on his book tour and meet/greet everyone, talk a few minutes about the book and have a book signing. If interested, please contact us at info@hayzlett.com to find out when he might be visiting your city.
6. Adding Twibbons - Twitter & Facebook
Add a twibbon (http://twibbon.com/join/MirrorTwib ) to your twitter picture and help spread awareness about our cause by overlaying a small MirrorTest book image onto your Twitter profile avatar. Got to: http://twibbon.com/join/MirrorTwib to add it now. It is quick and easy!
Add a twibbon sticker to your facebook profile pic. as well by going here: http://twibbon.com/cause/MirrorTwib/facebook
7. Webinar
A great way to utilize Jeff's excellent speaking skills is to invite him to do a Webinar you may be hosting or by suggesting him to someone you may know who is utilizing this online medium. Think about using Jeff and the topics around "The Mirror Test" as the subject matter for your Webinar discussion. Contact Kristin via info@hayzlett.com to schedule your Webinar soon.
8. Media
Interviews! Interviews! Interviews!! TV, radio, newspaper, magazine, newsletters, blogs, online or offline media!! If you have any contacts to any online, offline, print or broadcast media where Jeff could be interviewed about the book, please contact Kristin via info@hayzlett.com
9. Blog
Do you have a blog or know someone who does? If so, consider an interview with Jeff or write about your own personal interactions with him. You may also want to blog about your favorite topics from the book. If your blog is a business one, and you would like to do some kind of promotion or give-away with the book, please contact us about your ideas.
10. Pictures
Pictures say a thousand words - so take a picture of yourself in an interesting place and post it on www.Hayzlett.com ,our Hayzlett Facebook fan page http://facebook.com/JeffreyHayzlett, your own blog or tweet one. Our Facebook fan page has a contest going for people sending pics of themselves reading the book all over the world. So far we have pics of people reading on the beach, in a park, and even at the Taj Mahal! The prize for best pics is a private consult. with me regarding your business.
11. Word of Mouth
No rocket science here - tell co-workers, friends, family, and people on the street: "Have you read the new blockbuster by Jeffrey Hayzlett called "The Mirror Test" ??" J Extra points given to people who wear sandwich-boards while walking the streets handing out "The Mirror Test" flyers
12. Book Signing
If you would like to help organize a book signing, please contact us at info@hayzlett.com so we can schedule one in a city near you! Our team will work closely with a local independent, Barnes & Noble or Borders book stores.
12+. Write a review
Go to www.amazon.com or www.barnesandnoble.com and write your own takeaways and thoughts as a result of reading "The Mirror Test." Some already have and we would welcome your recommendation too! We also have chapter discussions going on at the fan page: http://facebook.com/JeffreyHayzlett
Thanks in advance for your help to making the "The Mirror Test" a best seller!!!
