“The Mirror Test”… this book is a reflection of marketing genius, read it to find out how companies, big and small, TRUMP the competition!

—Donald Trump
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About Jeffrey Hayzlett

Change Agent, Thought Leader, and sometimes Cowboy. He is a Social Media and Marketing Expert and Kodak’s former Chief Marketing Officer.

Hailed a "Celebrity CMO" by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett was responsible for the company's worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak's marketing and business development initiatives, the company experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development.

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