Hayzlett

Define Your Personal Brand

Jeffrey Hayzlett — Thu, 13 Jun 2013 21:52:59 +0000

Whether you’re on Main Street or Wall Street, companies must have clearly defined and developed brands. Why? Because a brand is everything to a company. A brand is a promise delivered – and it’s essential companies keep their promises to their consumers.
Leaders often exemplify their company’s brand promise. Great leaders exemplify their company’s brand promise but eat, sleep, and breathe their own personal brand.
C-suite executives know the importance of defining their own personal brand. It’s more than self-promoting ...

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Integration Is Key To Marketing Campaign Effectiveness

Jeffrey Hayzlett — Thu, 06 Jun 2013 15:17:37 +0000

“The Marketing Doctor’s Survival Notes” by Dave Poulos was featured in the Hayzlett Book Club. This is part two of a two-part guest blog series where he discusses key topics from his book. Read his first part here.
The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing campaigns. No matter how you slice it, by media type, audience, or offer type, multiple approaches working ...

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Putting the Right People in the Right Positions

Jeffrey Hayzlett — Wed, 05 Jun 2013 18:51:38 +0000

In a recent appearance on Bloomberg, I discussed women in the c-suite and how businesses should be doing more to put the right people in the right positions.
I’ve been an advocate for this for years, and it’s great to see that we’re making headway. But businesses can do more. Regardless of sex, creed, or orientation businesses should be looking for the right person for the job. It’s that mindset that makes up high-performance teams who are aligned and are ...

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Marketing Leadership, like Respect, is not Granted but Earned

Jeffrey Hayzlett — Tue, 04 Jun 2013 16:38:21 +0000

“The Marketing Doctor’s Survival Notes” by Jeff Poulos was featured in the Hayzlett Book Club. This is part one of a two-part guest blog series where he discusses key topics from his book.
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After thirty years of working for corporations and non-profit organizations large and small, there are only a few overriding truths I’ve seen as unconditionally applicable. The first and most important is that as part of an organization or company, when working with others toward a common ...

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What I’ve Learned from Norman

Jeffrey Hayzlett — Fri, 31 May 2013 14:10:05 +0000

On this date in 1898, Norman Vincent Peale was born. Today, he would have been 115 years old. He was the best-selling author of The Power of Positive Thinking, and a professional speaker who touched the lives of thousands. He was one of New York City’s most famous preachers, growing Marble Church’s membership from 600 to over 5,000.
I love the quote “When life hands you lemons, make lemonade”. He coined that phrase, along with a few others, that are ...

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Brands are Promises, Not Apologies

Jeffrey Hayzlett — Wed, 29 May 2013 19:57:42 +0000

In 2006, Abercrombie & Fitch’s CEO Mike Jeffries made some comments about the company’s target market that have come back to haunt him. Now the company has made a public apology regarding those comments and have committed to their stance against bullying.
That’s the result of an online petition demanding an apology from nearly 70,000 signatures, an open letter from a marketing executive to Jeffries that went viral, and a YouTube video of an angry consumer donating A&F clothing to ...

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Top 10 Apps C-Suite Leaders Must Have

Jeffrey Hayzlett — Tue, 21 May 2013 16:47:41 +0000

I recently sat down with my MasterMind group – a group of c-suite professionals who are exceptional thought leaders – to share best practices and discuss issues they are facing in their respective fields. It’s great to have a group of people like this in your world, especially at this caliber. We continued to go around the table, asking questions and friendsourcing answers, when I realized everyone also had their phones within immediate reach.
“What apps are you all using?”

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Lead with Integrity: 5 Tips for C-Suite Executives

Jeffrey Hayzlett — Thu, 09 May 2013 18:03:24 +0000

Michael Jeffries, CEO of Abercrombie and Fitch, voiced some very strong opinions in a 2006 interview on the companiestarget audience. Recently Jeffries’ comments were brought back into the public eye and ruffled some serious feathers. The Internet was filled with angry customers who took to social media to voice their feelings over Jeffries’ comments. I imagine their customer service phone numbers were busy, too!
As a c-suite executive, it’s important to be honest and transparent, but equally important to lead ...

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Jeffrey Hayzlett Named Contributing Editor for Bloomberg Television

Yare Group — Tue, 30 Apr 2013 13:29:59 +0000

NEW YORK, NEW YORK – April 30, 2013 – Jeffrey Hayzlett global business celebrity and bestselling author revealed today he is joining the Bloomberg Television network as Contributing Editor. In this position, Hayzlett will use his breadth of experience working with small and large businesses to create compelling news and content. He will address business challenges for C-level executives, entrepreneurs and SMBs. Hayzlett will appear regularly on Bloomberg to deliver his distinctive brand of thought leadership on the people, companies ...

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Q&A with Ekaterina Walter, Author of “Think Like Zuck”

Jeffrey Hayzlett — Tue, 12 Mar 2013 16:21:45 +0000

I recently featured Think Like Zuck: 5 Business Secrets of Facebook’s CEO Mark Zuckerberg in the Hayzlett Book Club. This book is engaging and motivational, but provides more than just regular business “fluff” or a biography about Zuckerberg. It’s about the mindset it takes to build something successful and solid, helpful advice – which is why it was featured! Afterwards, I had the opportunity to ask author Ekaterina Walter questions about her Wall Street Journal best-seller, and provide a deeper ...

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