Entries by The Hayzlett Group

What Would I Tell My 22-Year-Old Self

A lot of times I have been in business situations where I look around and I think: “They must know something I don’t know, because they’re doing it this way instead of that way.” But yet when I would step back and look at things, it didn’t make sense to me – there were always better ways to do things. Each time I would step back and look from one of those situations and scratched my head, it had to be because I didn’t understand […]

Jeffrey Hayzlett: What I’m Thankful For

I’m certainly thankful for family, and the values that were instilled on me very early. Let’s put that on the table right away. Beyond that, I am thankful for the people I work with and my partners. I’m not just talking about my partners in the business but also my partners that help us run the business, typicall known as vendors. That’s what I’m grateful for this holiday season. I am surrounded by a wonderful team of young men and women (and a few older […]

Hayzlett Recap: C-Suite Network Conference

No matter how long I’ve been in the C-Suite, which has been most of my career, one of the greatest things to do is to get together with people like yourself in the same room so that you can have discussions that you won’t always have out in public. It’s not that any of these discussions are Machiavellian or they’re super secret, it just means that you can let your hair down. It’s sitting around other like-minded professionals and being able to talk about our […]

Honoring Veterans in the C-Suite

My father was a military man, a sergeant in the United States Air Force. He served 3 tours in Vietnam during my earlier years of growing up. He is also the man who taught me how to go hunting, fishing and all of the outdoor things that I enjoy in my life.  He had a big impact on my psyche, so to say. The biggest thing I can remember of my father is the way he approached doing a job. And it didn’t matter what […]

Executive Retreats: Get Outside the C-Suite

There are lots of different ways for c-suite leaders can get together, and they should get together even outside of the boardroom. The executive team of Mitel makes it a point to get together on a regular basis. The executive team of CrossFit takes their board meetings to the beach, BBQ, or anywhere else that isn’t a boardroom. One of the ways I do this is through my ‘executive retreat’ in South Dakota (another term for a hunting club). I have a list of leaders […]

Mobile Marketing Association: SM2 Innovation Recap

I recently had the opportunity to sit down and talk with the very talented Frank Cooper, Chief Marketing Officer of Global Consumer Engagement of PepsiCo Global Beverage Group, in a panel discussion at Mobile Marketing Association’s SM2 Innovation event. His background is quite phenomenal. Pepsi has gone after bringing on someone who is fluent in content to make the product even more engaging than it has been before. Although his educational background belies his creative background as he went to Harvard Law School. Anyone who […]

AdWeek 2014: Marketo Panel Recap

I had a chance to sit down with Scott Howe, Phil Fernandez, Stephanie Marchesi, Charlie Metzger, Jim Stengel, John Trimble, and Scott Heimes as part of Advertising Week. These individuals are all c-suite executives at their respective companies, such as Marketo, Pandora, and the Detroit Pistons. The topic quickly focused around Marketo’s theme of marketing first, and then morphed into the theme of engagement. Traditionally what has been known as the top professional in marketing is usually what I call the Chief Advertising Officer. Their […]

Don’t Be Afraid to Take Risks

In a recent interview for Smart Meetings Magazine, I sat down to discuss what it takes to be a change agent. We also discuss lessons learned during season one of C-Suite with Jeffrey Hayzlett as well as the launch of my new on-demand network C-Suite TV. As leaders, it’s our job to cause tension and drive change. We have to remember that no one is going to die because of those changes we make. C-Suite executives and business leaders who can help their company get past the fear, apathy, […]

A Successful Launch for C-Suite TV

The response to the launch for C-Suite TV has been incredibly positive. Viewers are coming to the site, businesses want to advertise, and I am interviewing C-Suite leaders for more Mind Your Own Business episodes all the time. When it comes to generating revenue through advertising on C-Suite TV, there are no standard ways of doing business. We have a variety of different ways we are implementing advertisements throughout the site that are not only beneficial to the advertiser but extremely beneficial to the viewer […]

Having Enemies in Business

I’m a firm believer that you always want to have an enemy in business, whether the enemy is a competitor, idea, or way of doing things. In the case of C-Suite TV, our enemy was the current way of distributing television. Standard broadcast and cable will never go away, but television is changing and we need to adapt to the changing of viewer behavior. One of the old thoughts was that viewers have shorter attention spans, so all content needs to be adapted for that. […]

For Entrepreneurs, I Recommend Reading…

Whether you’re on a plane traveling to your next meeting, taking vacation on the beach, or out on the prairie, there are five must-read books you need to bring with you. It’s a list of new bestsellers and old classics and, no matter the season, every entrepreneur should have a well-read, dog-eared copy of each on their shelf. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk The CMO Social Media Handbook by Peter Friedman Outliers by Malcom Gladwell 7 Habits of Highly Effective People by Stephen Covey How to Win Friends and […]