Archive for 'Blog'

Mobile Marketing Association: SM2 Innovation Recap

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I recently had the opportunity to sit down and talk with the very talented Frank Cooper, Chief Marketing Officer of Global Consumer Engagement of PepsiCo Global Beverage Group, in a panel discussion at Mobile Marketing Association’s SM2 Innovation event.

His background is quite phenomenal. Pepsi has gone after bringing on someone who is fluent in content to make the product even more engaging than it has been before. Although his educational background belies his creative background as he went to Harvard ...

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AdWeek 2014: Marketo Panel Recap

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I had a chance to sit down with Scott Howe, Phil Fernandez, Stephanie Marchesi, Charlie Metzger, Jim Stengel, John Trimble, and Scott Heimes as part of Advertising Week. These individuals are all c-suite executives at their respective companies, such as Marketo, Pandora, and the Detroit Pistons. The topic quickly focused around Marketo’s theme of marketing first, and then morphed into the theme of engagement.

Traditionally what has been known as the top professional in marketing is usually what I call the ...

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Don’t Be Afraid to Take Risks

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interview cover August 2014In a recent interview for Smart Meetings Magazine, I sat down to discuss what it takes to be a change agent. We also discuss lessons learned during season one of C-Suite with Jeffrey Hayzlett as well as the launch of my new on-demand network C-Suite TV.

As leaders, it’s our job to cause tension and drive change. We have to remember that no one is going to die because of those changes ...

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A Successful Launch for C-Suite TV

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The response to the launch for C-Suite TV has been incredibly positive. Viewers are coming to the site, businesses want to advertise, and I am interviewing C-Suite leaders for more Mind Your Own Business episodes all the time. When it comes to generating revenue through advertising on C-Suite TV, there are no standard ways of doing business. We have a variety of different ways we are implementing advertisements throughout the site that are not only beneficial to the advertiser but ...

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Having Enemies in Business

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I’m a firm believer that you always want to have an enemy in business, whether the enemy is a competitor, idea, or way of doing things. In the case of C-Suite TV, our enemy was the current way of distributing television. Standard broadcast and cable will never go away, but television is changing and we need to adapt to the changing of viewer behavior. One of the old thoughts was that viewers have shorter attention spans, so all content needs ...

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For Entrepreneurs, I Recommend Reading…

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Whether you’re on a plane traveling to your next meeting, taking vacation on the beach, or out on the prairie, there are five must-read books you need to bring with you. It’s a list of new bestsellers and old classics and, no matter the season, every entrepreneur should have a well-read, dog-eared copy of each on their shelf.

  1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  2. The CMO Social Media Handbook by Peter Friedman
  3. Outliers by Malcom Gladwell
  4. 7 ...
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New Ways to Distribute Content Through C-Suite TV

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I’m frequently pitched different ideas for different shows, whether it’s through a quick message on Facebook or someone stopping by the office. Ideas are powerful, and they’re what power the content on C-Suite TV. We have 3 different models built for C-Suite TV. First, we look at curated content. This is for people who have a show already built, but don’t have the mechanism to deliver their show. Second is the co-develop model where ideas are shared and ...

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Jeffrey Hayzlett Discusses C-Suite TV

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I sat down with Roger Maloney from Ufront Media Insights to discuss the new network C-Suite TV. To start things off, Roger asks why I built C-Suite TV, the number one question I have been getting asked. The reason I built C-Suite TV was to answer a need, and that was the need for quality content for the C-Suite. I believe that TV is TV, whether it’s broadcast or online. Through C-Suite TV, I am getting the opportunity to ...

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The Future of TV is here for the C-Suite

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Jeffrey HayzlettA new form of entertainment is starting to make headlines, and it’s called over-the-top television. Yesterday, the C-Suite entered into the new frontier with C-Suite TV, a new on-demand and web-based digital broadcast channel featuring premium programming for business leaders, executives, and celebrities. It has been received with great success, and our first episode of Mind Your Own Business is a hit.

Let me ...

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How Can Lululemon Make a Comeback?

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JeffreyHayzlett_Bloomberg_LululemonRecently I was on Bloomberg, discussing Lululemon once again. We know of the controversial statements, the apology video, the new CEO – but are they doing the things they need to in order to make a comeback?

Every business that starts from an entrepreneur pretty much follows the same path:

  • Start with a one-man band, who does everything and has a great passion ...
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