Archive for 'Blog'

The Future of TV is here for the C-Suite

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Jeffrey HayzlettA new form of entertainment is starting to make headlines, and it’s called over-the-top television. Yesterday, the C-Suite entered into the new frontier with C-Suite TV, a new on-demand and web-based digital broadcast channel featuring premium programming for business leaders, executives, and celebrities. It has been received with great success, and our first episode of Mind Your Own Business is a hit.

Let me ...

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How Can Lululemon Make a Comeback?

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JeffreyHayzlett_Bloomberg_LululemonRecently I was on Bloomberg, discussing Lululemon once again. We know of the controversial statements, the apology video, the new CEO – but are they doing the things they need to in order to make a comeback?

Every business that starts from an entrepreneur pretty much follows the same path:

  • Start with a one-man band, who does everything and has a great passion ...
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4th of July: Celebrating the Founding Fathers

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4th of July Founding Fathers Jeffrey Hayzlett quoteHistory is one of my favorite subjects. If I’m not reading a business-related book, you’ll find me with a history-related book in my hands. On this 4th of July, there are many reasons to celebrate – thanking the troops, enjoying our freedoms, spending time with family and friends, and more.

As I reflect, I realize we have our founding fathers to thank for their incredible dedication ...

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Primetime TV Host Jeffrey Hayzlett Joins Entrepreneur.com as a Contributing Columnist

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Jeffrey Hayzlett Contributing Column C-SuiteNEW YORK, NY–(Marketwired – Jun 4, 2014) - Jeffrey Hayzlett, primetime TV host of The C-Suite with Jeffrey Hayzlett on Bloomberg TV, revealed today that he is joining Entrepreneur.com as a Contributing Columnist. In this position, Hayzlett brings his common sense, straight-talking style to a column addressing business challenges and strategies for C-level executives, entrepreneurs, and SMBs.

Hayzlett’s business, marketing and social media expertise is drawn from an incredible and successful career ...

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Big Business Marketing Tips for Small Businesses

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Marketing Tips Business Jeffrey HayzlettMarketing for small businesses is just like marketing for major companies. The only difference is the number of zeros in the marketing budget. The strategies, tactics, and goals are all the same though: to reach new customers, increase revenue, and build brand loyalty (and equity).

How can small businesses replicate big business marketing? Here are my 4 tips:

  1. Define your success. It’s critical to establish your conditions of satisfaction. Is ...
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Forbes Announces World’s Top 40 Social Marketing Masters

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Forbes, along with KiteDesk, recently announced the World’s Top 40 Social Marketing Masters. It is a honor to rank in the top 5 from a field of more than 500 candidates! Click here to view the full list and to read about the risks and rewards regarding hiring social savvy employees, including tips from some of the masters included on the list.

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Lessons from the C-Suite: What we are Learning from the new CEO of Microsoft

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We are in the midst of exciting changes in the c-suite. New CEOs have been named at Microsoft, GM, Lululemon, and the relatively new CEO of IBM who is implementing her vision of the company. This is a four-part series on what can we learn from these new CEOs.

Satya Nadella—the new CEO of Microsoft

Satya Nadella was viewed as a safe choice when he was named CEO of Microsoft after the company ...

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Be Bold: Earn the Right? Poppycock!

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An excerpt from “Be Bold and Win the Sale” by Jeff Shore
Available from McGraw-Hill Business in January 2014

Remember that there is a constant psychological battle waging in your head at all times. The motivating force says, “This is a good time to ask them to buy.” A competing voice—the comfort addict—says, “Remember what you learned in training: you must earn the right to ask for the sales.”

On this point I am the anti-trainer. I am the only sales expert ...

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All-Pro Wisdom: The Seven Choices That Lead To Greatness by Matt Birk and Rich Chapman

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I found that spelling out my goals in my mind and writing them down in my notebook helped me work toward these goals every day by taking the smaller steps that prepared me for the big game.

3D cover All Pro WisdomDreamers or Doers?

When pollsters from the Pew Research Center asked young people between the ages of eighteen and twenty-five about their dreams for the future, 81 percent said they wanted ...

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The Hayzlett Report on SXSW

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What an amazing time SXSW was this year! The food, music, and people – all one great event I think everyone should experience at least once in their life. I hope everyone who attended was able to visit the Kings Hawaiian food truck. Courtney Taira, the granddaughter of King’s Hawaiian founder Robert R. Taira, and her team were swamped daily slinging sandwiches on their signature buns daily. I was able to get my hands on one, ...

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