Hayzlett is the author of two business best sellers, The Mirror Test and Running the Gauntlet. From the world of academia at leading business schools to corporate training and c-level circles, Hayzlett’s books provide thought-provoking lessons that are told with bold simplicity, readability, and humor. His third book, Think Big, Act Bigger: The Rewards of Being Relentless, releases in September 2015.
Think Big, Act Bigger
Challenging conventional wisdom, self-imposed limitations, and abstract obstacles, global business celebrity and primetime TV and radio host Jeffrey Hayzlett dares business owners to think big, act bigger, and be relentless. Imparting hard-earned lessons from his own business backstories, including his time as CMO of Kodak, and sharing examples of leaders featured on C-Suite with Jeffrey Hayzlett, Hayzlett shares 10 core lessons business owners need to tie visions to actions, get ahead of the competition, and achieve their goals.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test will teach readers — through entertaining and timely anecdotes — how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one’s business.
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
- Give your business the mirror test – is your company really breathing?
- Here’s how you and your company must adapt or die.
- The bottom line of your business really is your bottom line. You have to focus on it.
Hayzlett’s big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and The Mirror Test comprise a force to be reckoned with.
Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.
What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.
The writing on the wall has never been clearer than it is now―and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.