At the podium, Hayzlett’s signature humor and big, bold approach engages audiences to start thinking differently about their business. With decades of experience in business growth, communications and marketing, Hayzlett shares his many successes – and failures – to give your company a new perspective on creativity, innovation, marketing, management and customer service.
An online marketing, social media and mobile marketing expert, Hayzlett explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape.
Speaking topics include:
- Running The Gauntlet
Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Attendees will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.
- The Mirror Test
When was the last time you did a mirror test to make sure your company was still alive and breathing? Jeffrey Hayzlett projects his big, boisterous personality when he gets down to business and in your face to ask the questions that most business managers are afraid to ask. And as Jeffrey points out, if you aren’t willing to look at what’s working and what isn’t – and then take the necessary steps to fix them — well, you and your colleagues and employees are in for a tough ride. Hayzlett will show you all the marketing, management, selling, and customer service techniques you need not only to survive, but to soar ahead of your competition in todays changing climate.
- How to Sell to the C-Suite
Learn how to break through to the c-suite, one of the toughest selling grounds in the field, also known as the killing field. Learn the key personality types of decision makers. Craft your 118 Pitch, or elevator pitch, using Jeffrey’s tips and tricks to learn the key buying reasons for those in the C-Suite. Learn the changing landscape you need to adapt, change or die. And what are the biggest challenges facing corporate officers today and what you need to do to help be the solution. Learn from a C-Suite fortune 100 executive…
Key buying reasons = purchasing decisions
C-Suite = decision makers, not influencers
- 118 Pitch
The Elevator Pitch 2.0. Get the Lean-In Factor and close the deal in 118 seconds.
No matter what you’re selling, be it your product, your service, your message, anything, to catch and maintain the attention of your customer, you need to have a well-polished elevator pitch, or what I call, your 118 Pitch.
Grab the attention in the first 8 seconds, and then bring it home in 110 seconds; that’s your elevator pitch. Do it well, and you’ll have customers eating from your hand.
Jeffrey Hayzlett shares his insights as a former Fortune 100 CMO and the behaviors of decision-makers when it comes to purchasing decisions. You’ll learn that it doesn’t matter if you’re selling to the C-Suite or to small business owners, your 118 Pitch will make or break your business deals.
- Mobile Marketing Strategy: It’s More than an iPhone app… How to win over the C-Suite
The uptake to mobile has been one of the strongest the industry has seen, and yet some marketing professionals have not adopted mobile at the forefront of their marketing strategies. Or they think they have by developing a mobile app!
What must mobile marketers do to gain access and convince brands on the value and drive the results brands need to succeed?
Jeffrey Hayzlett, a former Fortune 100 CMO, will outline the steps mobile marketers must take to gain access to senior brand marketers, keep their attention, and drive the results that brands must have for them to be considered successful in mobile marketing.
Jeffrey Hayzlett, Global Business Celebrity, Marketing Expert, Bestselling Author, and Sometime Cowboy, is a frequent national and international media commentator and is known for his marketing thought leadership – especially within mobile. Mr. Hayzlett has been leading mobile campaigns before most people had built mobile applications. He serves on the board ofdirectors for a number of mobile and marketing outsourcing companies, and works with numerous major mobile marketing players.
- From Yellow to Red: The Kodak Story
Kodak was once the most iconic company in the world, creating the only product you would run into a burning building to save: their “Kodak Moments”. Jeffrey Hayzlett tells the story of how this big yellow box icon moved from having the greatest profit margins of any product on the market to sliding into the red of bankruptcy. Learn how to summon the vision and courage to drive change and sustain your company’s newfound momentum to harness strategic, lasting success.
- Future Trends of Marketing
What are CMOs and senior marketers going to experience and how can they be prepared for it? Helping CMOs answer the questions from their CEOs – they’re ready. What questions do you have for my answers.
- Social Media – The 4 E's
Learn the social media rules that will build your community, from engaging, exciting, educating and evangelizing.
- Achieving Great Expectations
How to match your selling style to that of the buyer using personalities and key behaviors. Recognize the styles to meet a greater close ratio. What are the types of closes you would use for those styles.
“The first time we hired Jeff to deliver a keynote at our Sales 2.0 conferences the audience ratings went off the charts. Jeff delivers high impact ideas with high energy and he shares real life stories drawn from his rich business experience. He is a rock-star when it comes to subjects such as marketing, change management, Sales 2.0, Social Media, innovation, leadership, motivation, human psychology and belly-to-belly selling. What’s best about him is that he keeps on innovating and he never delivers the same material twice. Every time he speaks for us he fills the room, he holds his audience spellbound and you don’t see anyone checking their iPhone or Blackberry. Jeff, I applaud you.” –Gerhard Gschwandtner, Founder/CEO Selling Power Magazine
“Jeff Hayzlett is the real deal. He is a world-class motivational speaker and a sales, marketing, and social media genius. He is hard hitting and funny. His message is relevant and inspired our franchisees to take action. I have hired Jeff many times to speak to our groups and will again.” –Rich Lowe, President and Chief Operating Officer of Franchise Services Inc
“Jeff was the keynote at the PostNet 2011 annual conference and he DELIVERED! In addition to getting rave reviews from our franchisees Jeff presented useful, current information and best practices in an entertaining style. We wouldn’t hesitate to recommend Jeff to any franchise organization that is embracing change and wants to motivate franchisees to do the same.” –Brian Spindel, Co-founder PostNet