Jeffrey Hayzlett is a big, boisterous cowboy who has the guts to get in your face and tell you exactly why your business isn’t doing well. In short, he asks the questions that most business managers are afraid to ask. And as Hayzlett points out, if you aren’t willing to look at what’s working and what isn’t – and then take the necessary steps to fix them — you and your colleagues and employees are in for a tough ride.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test will teach readers — through entertaining and timely anecdotes — how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one’s business.
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
- Give your business the mirror test – is your company really breathing?
- Here’s how you and your company must adapt or die.
- The bottom line of your business really is your bottom line. You have to focus on it.
Hayzlett’s big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and The Mirror Test comprise a force to be reckoned with.
Praise for The Mirror Test
"This book is a reflection of marketing genius… read it to find out how companies, big and small, ‘Trump; the competition!" – DONALD TRUMP, CHAIRMAN AND PRESIDENT OF THE TRUMP ORGANIZATION
"Hayzlett is a born leader and understands what it takes to adapt and survive in the ever-chaging business climate we live in. THE MIRROR TEST is a testament to what it takes to be a survivor, and thrive." – MARK BURNETT, EMMY AWARD-WINNING TELEVISION PRODUCER OF SURVIVOR, THE APPRENTICE, ARE YOU SMARTER THAN A 5TH GRADER? AND OTHER REALITY TV SERIES
"Hayzlett, a self-made business titan and leader in his industry, provides readers with valuable advice on how to successfully connect with customers, make innovative decisions, and utilize social media to help revive any business, big or small." – DONNY DEUTSCH, CHAIRMAN, DEUTSCH INC.
"Reflects the kind of wisdom and savvy advice that will help catapult your business into the stratosphere." – LINDA KAPLAN, CEO, THE KAPLAN THALER GROUP AND CO-AUTHOR OF THE POWER OF NICE AND THE POWER OF SMALL
"Does what few business books do: provide fresh insights and actionable advice in an engaging style. Just as Jeff Hayzlett’s business approach is to balance common sense and innovation, so does this book. Businesspeople in both small and large organizations will benefit from his ideas and anecdotes about tools that will aid in their personal and company success." – CHRISTIE HEFNER, FORMER CHAIRMAN/CEO, PLAYBOY ENTERPRISES, INC.