Join the Hayzlett Book Club and keep up with best-selling business and marketing authors from around the world. Every month, Jeffrey Hayzlett chooses business and marketing books and features them across his Facebook, Twitter, and LinkedIn accounts. Followers have the opportunity to win featured books by sharing with their friends and family the news about the featured book.
It’s a great opportunity to stay on top of the newest trends and utilize the latest tips and tricks from top-notch authors!
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Want to discuss the featured books with the authors and other Hayzlett Book Club members? Join the Hayzlett Book Club LinkedIn group to continue the discussion.
- December 2nd – Smart Prospecting by Michael Krause
- December 9th – Klout Matters by Terry Brock and Gina Carr
- December 16th – Epic Content Marketing by Joe Pulizzi
- January 6th – Voice by Kristen White
This is one of the most motivational books I’ve ready this year. Thanks to the Hayzlett Book Club for introducing me to it!–S.O.
Thanks for the opportunity to win books from great authors, and introducing me to new authors who's knowledge will help my business succeed.–D.G.
This is a great opportunity for readers and authors alike. The book club provides a link between the two that is much more personal and rewarding than anything I've seen.–N.P.
Previously Featured Authors
Think Like Zuck
Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success. Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
The New Elevator Pitch
The NEW Elevator Pitch is more than just a short two-minute speech; it’s a method of communication for the digital age. Whether you tweet it or tell it, your story has to be strong…or it’s lost in the noise. Here’s the hold-your-handbook for creating a compelling and authentic connection with the people that matter most. There’s no time like the present to find a way to energize your company, your group or your team.
What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today’s most successful businesses are “ninja innovators.” Drawn from Gary Shapiro’s three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today’s top enterprises, uncovering their ten essential strategies for success.
Return on Relationship
Ted Rubin and Kathryn Rose
In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers.
Be The Best at What Matters Most
Be the Best at What Matters Most. is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate “wow” factors of high quality performance, consistency and relentless improvement.
The Marketing Doctor’s Survival Notes
The Marketing Doctor has a diagnosis for a full range of marketing ills, and a prescription in mind to help you build a healthy, robust, marketing organization. With over thirty years of marketing experience to draw upon, author Dave Poulos puts a wide range of strategies and tactics into perspective, covering philosophy of marketing, use of research, customer service as a marketing tool, and a host of tactical executions, including direct mail, e-mail, sponsorships, social media, promotions, tradeshows, web traffic and more.
Mobile Marketing: An Hour a Day
Rachel Pasqua and Noah Elkin
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Ctrl Alt Delete
In his new book, Ctrl Alt Delete, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.
Your Network is Your Net Worth
A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, this book shows you how to establish, expand, and nurture your connections both online and off.
Cut the Crap, Get a Job!
Cut the Crap, Get a Job! is a revolutionary job search book that takes an insightful approach to help everyone from college graduates to senior executives make their next career moves in the 21st century. You’ll learn an effective approach to the latest employment practices and brand new, proprietary techniques for career development. In addition, you will get access to free downloadable tools to manage your personal job search.
Do It! Marketing
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
To win attention these days you must ask a different question: “How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Warriors of the Wheel
GabyGaby is a artist that wants to show the human site of cycling. What do the people worldwide feel about all that has happened in the cycling sport over the years. This book holds 50 bold opinion in paintings and words inspired by 100th Tour de France races. GabyGaby words are sharp and from the heart partly based on his meetings with the cyclist and his opinions as a Tour de France follower. His paintings blurs the line between art and design.
Winning Lessons for Entrepreneurs in the Conceptual Economy
A new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don’t yet fully understand this new model, one thing is for sure: The knowledge economy we have come to know is changing. Author Jay Maharjan had a rare, firsthand opportunity to assess these changes while he was mentored by Peter Drucker. He provides the reader with a roadmap for navigating the changing economic landscape with Winning Lessons for Entrepreneurs in the Conceptual Economy.
The Trust Edge
In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edgeshows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust. When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Trust, not money, is the currency of business and life!
The Barefoot Spirit
Michael Houlihan and Bonnie Harvey
The Barefoot Spirit is not a dry business text. The lessons are cheerfully woven into a twenty-year business adventure story that’s inspiring, amazing, and entertaining. It’s a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style. If you like wine, the wine country, or a story about how a plucky little winery transformed an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.
Risky is the New Safe: The Rules have Changed
Risky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.
Zebras & Cheetahs
Micheal Burt and Colby Jubenville
Leaders, business owners, entrepreneurs, managers, and CEOs are all obsessed with one thing: Growth. But, growth can be incredibly complicated, disconnected, and confusing for everyone involved. Enter the Zebra and Cheetah Philosophy, Model, and Leader. Zebras and Cheetahs is a philosophy that redefines leadership and results in a new perspective and mind-set. Zebras and Cheetahs is a model that takes the complicated growth of organizations and makes it simple, engaging, and fun. It allows leadership to define roles so that everyone understands where they fit, offers the highest value of everyone’s time toward a dominant aspiration and focus, increases accountability, tracks and measures success, and drastically enhances the energy of your tribe in exciting ways.
Amaze Every Customer Every Time
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business–in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community.
Nice Companies Finish First
In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
Grow a Pair
In Grow a Pair, Larry takes on entitlement culture, the self-help movement, political correctness, and more. We’ve all heard the phrase “grow a pair,” but Larry’s advice isn’t about anatomy— it’s about attitude. To get the success we want, we need to reject victimhood in favor of being assertive and finally taking some responsibility. With prescriptive advice on goal achieving, career, personal finance, and more, Grow a Pair will give the readers the kick in the pants they need.
Age of Context
Robert Scoble and Shel Israel
Social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context.
Big Data Marketing
Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
The GPS Girl’s Road Map for Your Future
The GPS Girl’s Road Map for Your Future shows how to move from the passenger seat to the Driver s Seat, to learn to listen to your Inner GPS and to Recalculate at any time in life just as we do when driving. She goes so far as to let us know that the word recalculating is actually good news. It may mean you have been off track, says Aussie Karen, but by the time you hear the word recalculating you are already back on the right road. It s a book and journal filled with ideas, lists to write, sentences to finish and inspiration for creating the destination of your dreams.
Pick Up the Damn Phone!
Sales success comes from real conversations with real people. In Pick Up the Damn Phone!, Joanne Black—America’s leading authority on referral selling—explains why we should be tweeting less and talking more to the customers and contacts who really matter.
Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.