Change Agent, Thought Leader, and sometimes Cowboy. He is a Social Media and Marketing Expert and Kodak’s former Chief Marketing Officer.

Hailed a "Celebrity CMO" by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett was responsible for the company's worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak's marketing and business development initiatives, the company experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development.

With his highly anticipated debut book, The Mirror Test: Is Your Business Really Breathing?, Hayzlett holds a mirror up to the face of your operation – first to see if your company is alive, then to see how it can grow and benefit from change. Since business owners can't expect a "business-as-usual" approach to succeed in today's economy, Hayzlett teaches audiences -- through entertaining and timely anecdotes – "to adapt or die" and "win before you begin," providing constructive techniques relevant to any industry.

As the Chief Marketing Officer and Corporate Vice President of Kodak, Hayzlett is not only responsible for the company's global marketing strategy, but also for the all Corporate and Product Public Relations; Communications and Public Affairs; Brand Management; Corporate Sponsorships, Market Development and Corporate Relationships and Partnerships. The recipient of numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing, Hayzlett was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. A member of the College of Business Administration Direct Marketers Hall of Fame, Hayzlett also holds the prestigious "G.D. Crain Jr. Award for Marketing." Having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's ,Celebrity Apprentice with Donald Trump, organizations around the world are interested in Hayzlett's multi-platform marketing expertise.

At the podium, Hayzlett's signature humor and big, bold approach engages audiences to start thinking differently about their business. From global multi-national corporations to small businesses, Hayzlett offers practical takeaways to improve the bottom line and jumpstart growth. With decades of experience in business growth, communications and marketing, Hayzlett shares his many successes – and failures – to give your company a new perspective on creativity, innovation, marketing, management and customer service. Also an online marketing, social media and mobile marketing expert, Hayzlett explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape.

Prior to joining Kodak, Hayzlett led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.

Hayzlett lives in Sioux Falls, SD and Rochester, NY with his wife Tami. They have two children, Lindsey and Tyler.