Posts

Chapter 18: Never Stop Pitching

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Did you know that cow tipping doesn't really exist?  It's…

Chapter 16: Mastering your 118

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Let’s take action on this, today! There are 4 steps: 1.…

Chapter 15: 118: The New Elevator Pitch

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The 118 is the 21st century version of what people call the…

Chapter 14: Change Process First

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Focus.  Accountability.  Simplicity.  Trust. Fast allowed…

Chapter 13: Be Direct and Transparent

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Imagine a company where there are no “white elephants”. …

Chapter 5: Live Your Brand Promise

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Standing by your principles in those situations when it is…