Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.
I’m on a mission to make you see, understand, and heed the writing on the wall for 2012! Let’s partner together to make necessary change happen. I believe my new book, Running the Gauntlet will help lead the way in this effort! Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. We’ve got to take a united stand against:
Together we can make changes to help each other compete in the future. I’m writing today to ask for your help.
Please take a moment to read the 12 different ways you can help get the word out about Running the Gauntlet.
1. Buy it!
I would be honored if you chose to buy it for yourself and for any of your friends or colleagues. It is available at your local bookstore or by going to our website: hayzlett.com or various online retailers, such as Amazon: http://amzn.to/-Gauntlet
Tell everyone! Like I say in my book, word-of-mouth is one of the best recommendations anyone can receive. Friends seek out advice from friends as valuable and trusted recommendations. Please email your friends and tell them about where they can find Running the Gauntlet.
Need help? Here’s is a suggested email you can send: “My good friend, Jeffrey Hayzlett, Bestselling Author and Former Fortune 100 C-Suite Executive, has just released his second book that’s soon to become a bestseller. It’s entitled “Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits”. It’s available from all leading retailers, including Amazon.com http://amzn.to/-Gauntlet. You may know him from his numerous appearances on TV and on Celebrity Apprentice. He’s known as the Global Business Celebrity who has worked with many business turn-arounds and wrote the bestselling The Mirror Test: Is Your Business Really Breathing?, a practical book for business owners and leaders to move their companies into a growing and thriving company.
Facebook has become a great place to tell friends about friends! Anything you are able to post on your own Facebook page about the book, either your thoughts about the book or about Jeff, would be greatly appreciated! Please join our Facebook fan page! http://facebook.com/jeffrey.hayzlett and share it with your friends! IMPORTANT: Sharing our Facebook fan page with your friends and encouraging them to also become a fan can be one of the best ways to spread the word for “Running the Gauntlet” to become a bestseller!!
If you have a Twitter account, Jeff is known as one of the top 10 C-Suite Twitterers. Tweeting about the book will extend the reach to a large number of people. Some tweet topics include ‘you are buying a book’, ‘giving the book as a gift’, ‘passing it out to co-workers and employees’, attach a picture of where you’re reading it, shout-out your favorite chapter or re-tweet someone else’s comments. The key is to keep the conversation going with the Twitteratti!! You can follow Jeff on Twitter at: @jeffreyhayzlett too.
Another Tweet idea is to add hash tags so that other people can follow and help the news propagate. Use any of these popular hash tags: #biz, #social, # entrepreneur, #success, and #gauntlet.
A sample tweet could be: I just read Running the Gauntlet from @jeffreyhayzlett and you should too!! Order it here http://amzn.to/-Gauntlet !#biz
5. Meet up/Tweet up:
Another idea is to hold a gathering of friends, co-workers or customers and have Jeff stop by while on his book tour and meet/greet everyone, talk a few minutes about the book and have a book signing. If interested, please contact us at firstname.lastname@example.org to find out when he might be visiting your city.
A great way to utilize Jeff’s excellent speaking presence is to invite him to do a Webinar you may be hosting or by suggesting him to someone you may know who is utilizing this online medium. Think about using Jeff and the topics around Running the Gauntlet as the subject matter for your Webinar discussion. Contact Kristin via email@example.com to schedule your Webinar soon.
Interviews! Interviews! Interviews!! TV, radio, newspaper, magazine, newsletters, blogs, online or offline media!! If you have any contacts to any online, offline, print or broadcast media where Jeff could be interviewed about the book, please contact Jennifer via firstname.lastname@example.org
Do you have a blog or know someone who does? If so, consider an interview with Jeff or write about your own personal interactions with him. You may also want to blog about your favorite topics from the book. If your blog is a business one, and you would like to do some kind of promotion or give-away with the book, please contact us about your ideas. Jeffrey often write guest blogs and would be happy to write something for your audience.
Pictures say a thousand words – so take a picture of yourself in an interesting place and post it on hayzlett.com, Jeffrey’s Facebook fan page http://facebook.com/Jeffrey.Hayzlett, your own blog or tweet one. Jeff’s Facebook fan page has a contest going for people sending pics of themselves reading the book in strange and unique places. The prize for best pics is a private business consultation with Jeffrey.
10. Book Signing
If you would like to help organize a book signing, please contact us at email@example.com so we can schedule one in a city near you! Our team will work closely with a local independent, Barnes & Noble or Borders book stores.
12. Write a review
Go to Amazon and write your own takeaways and thoughts on Running the Gauntlet. Some already have and we would welcome your recommendation too! We also have chapter discussions going on at the fan page: http://facebook.com/Jeffrey.Hayzlett
Thanks in advance for your help in making the Running the Gauntlet a bestseller and for partnering with me as change agents in today’s business environment!