Chapter 24: Grow a Thick Skin and Take the High Road
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Change agent are always going to hear more negative than…
Chapter 23: Choose Your Battles
When you lead a public company or a business that's in the…
Chapter 20: Anticipate Problems and Avoid Them
Change agents can't avoid all problems, just as drivers can't…
Chapter 19: Competition is Critical, Destroy Your Enemy
In order to get my team ready for a battle, I teach them…
Chapter 18: Never Stop Pitching
Did you know that cow tipping doesn't really exist? It's…
Chapter 17: Success Takes Hard Work and Grit
My friend, Joe Pulizzi, content marketing evangelist, said…
Chapter 15: 118: The New Elevator Pitch
The 118 is the 21st century version of what people call the…
Chapter 13: Be Direct and Transparent
Imagine a company where there are no “white elephants”. …