Change agents must refuse to compromise on creativity when they believe it’s the right thing to do. We did this with the Kodak Challenge and the PGA Tour, refusing to be tied to older sponsorship models like NASCAR and the Olympics. This was another kind of issue: challenging a procedural hurdle. That’s not to say that you shouldn’t start by trying to follow procedure most of the time. We did. We had only a week to act, but, as much as I hate process for process’s sake, we had followed procedure most of the time.
That’s a good litmus test for the value of your idea, not matter how big or small it may be: it cannot compromise your principles of who or what you are, even if it violates the procedures you have in place.